2021 Customer Behavior Trends – 3 Key Points

December 28, 2020

This last year has been a challenge for everyone. Some businesses were positioned perfectly for unexpected events. Other businesses suffered. Lessons were learned. The game changed. And 2020 marked the beginning of some new ways for almost every company in the world. We’ve been researching trends, studying the reports, and reporting the ideas throughout this last year.

Now, we’d like to share discoveries on how the experience of this last year could possibly drive consumer trends moving forward in 2021.

As we write this, the vaccine for COVID-19 is being dispersed to front line workers. With high hopes and some anxiety, our nation awaits what lies ahead. It’s hard to predict exactly what the future looks like. Will we return to the social norms of our pre-pandemic? How long will the shadow of social distancing loom over the interactions of people both personally and professionally? And for many business owners, the question still remains. What will happen to us?

We hope that this article will spark some strategy ideas for navigating the uncertain future and start conversations around how to give your clients a stellar experience. We’ll review 3 key points that could benefit your company as you plan for the upcoming year.

November 30, 2020

As we discussed in our last article, the holidays will look a lot different this year. For businesses hoping to capitalize on the new opportunities that this year’s season will bring, there is no time like the present. While the public waits for a vaccine to be safely released and the pandemic to be brought under control, we all continue facing challenges that we’ll have to navigate, but with challenges come a list of opportunities for businesses.

Spending predictions are down a bit. People are staying at home and shopping less. In this article, we’ll be discussing 4 best practice strategies that could give your business a boost this holiday season. But before we begin, there is one theme that you should keep at the top of your mind while planning your sales strategy: convenience for the customer. All of the indicators for success seem to be pointing towards a central idea around helping your patrons get what they need as easily as possible.

You may want to position your business as an authority who can deliver a seamless buying experience with a solid guarantee. Think about a day in the life of your most valuable customer and challenge yourself to be in front of them in a value-adding way as many times as possible throughout that day.

Here are 5 examples of best practice business strategies to consider for this holiday season.

November 30, 2020

Auction Masters Holiday Strategy Articles – Consumer Spending And How To Capitalize

How Customers Are Planning To Spend Time And Money This Holiday Season

The Holiday Season is upon us and this year looks to be one of the most dynamic shopping experiences that the American retail market has ever seen. In short, customers will likely spend around $1.15 billion during the 2020 Holiday Season. The consumer spending predictions are not historically exceptional, but certainly indicate promise for those businesses who have been pivoting towards new solutions for engaging their audiences.